WNC Ready is a regional health communications campaign developed in direct response to Hurricane Helene and the long-term recovery needs of residents across Western North Carolina.
The campaign provides a coordinated messaging toolkit to support local communicators in times of crisis. It includes urgent, ready-to-use materials related to FEMA assistance, mental health support, and NC DHHS disaster recovery resources—all designed to be shared quickly across communities and counties.
This effort was made possible thanks to generous contributions from The Duke Endowment and Community Foundation of WNC.
Social Media in Action
Below are a few examples of what the public saw during the campaign. These posts promoted messaging that helped keep Western North Carolina informed, connected, and prepared.
Campaign Performance
From October 2024 to March 2025, the campaign reached a broad regional audience through Meta and YouTube ads:
77%
of survey respondents found the information helpful
61%
of survey respondents learned something new
50%
of survey respondents took action
Partner Toolkit
The WNC Ready Partner Toolkit is for you to use and have access to all materials created for the campaign, including suggested ad copy, press release templates, and more.
