My Reason WNC centered resident stories about their reasons for practicing public health guidance during the COVID-19 pandemic. By amplifying stories from trusted voices across the region, the My Reason WNC campaign made clinical guidance relatable and personal, resulting in higher compliance with public health guidance, safer communities, and increased trust in public health.
Real People, Real Reasons
The campaign featured videos and posts of WNC residents sharing their personal motivation for getting vaccinated or taking steps to protect their communities. These messages helped move beyond abstract science and into everyday connection, making public health more relatable and trusted.
Campaign Performance
51%
of survey respondents sought more information about COVID-19
30%
of survey respondents said the ads affected their behavior
49%
of survey respondents visited the link to learn more about vaccines
Partner Toolkit
The My Reason WNC Partner Toolkit is for you to use and have access to all materials created for the campaign, including suggested ad copy, press release templates, and more.
Creative Partners
It takes a village to develop, plan, and run a communications campaign of this magnitude. We couldn’t do this work without the unconditional support and contributions of our creative partners.
