View From Here WNC was a region wide, community driven campaign built through a 19 county collaboration—spanning from Cherokee to McDowell County, and including the Eastern Band of Cherokee Indians and grassroots organizations like UNETE.
It focused on improving the health and well-being of Western North Carolina residents by addressing the region’s top three shared health priorities based on 2021 Community Health Assessments (CHAs), along with promoting COVID-19 and flu vaccinations.
This effort was possible through NC Region 1 and Region 2 local health department ARPA Workforce Development funds, Dogwood Health Trust, & the National Council on Aging.
Community Driven Design
All View From Here WNC materials have been developed based on stakeholder feedback collected during a series of regional listening sessions. Listening session participants included community leaders and public health professionals who work in or are connected to Mental Health, Substance Misuse, or Healthy Eating/Active Living.
Campaign Performance
From April 2023 to May 2024, the campaign reached a broad regional audience:
92%
of survey respondents reported having “a lot” or “some” trust in the ad source
66%
of survey respondents reported to take action, or seek more information
52%
of survey respondents reported changing behavior
View From Here Toolkit
The VFHWNC Partner Toolkit is your backstage pass to all things View From Here WNC. Use this document to access all the materials we’ve made for this campaign including the ad and copy catalogue, campaign timeline, Q&A, and more.
Pro Tip- Bookmark the link below in your internet browser for easy access the the View From Here Toolkit and all it has to offer.
View From Here WNC is pleased to share our all of our social media creative with the public. Feel free to customize, download, and post ads right to your social media account.
Pro Tips-
- Be sure to use the hashtag #ViewFromHereWNC and tag your community partners so they can share your posts.
- If your images have Canva watermarks on them, follow the link below to join the WNCHN Canva Team.
Creative Partners
It takes a village to develop, plan, and run a communications campaign of this magnitude. We couldn’t do this work without the unconditional support and contributions of our creative partners.
