See Me WNC was developed in response to the need to shift resident perceptions and beliefs about substance use and those who use substances across WNC.
This campaign broke the silence around substance use by sharing resident stories of resilience, healing, and hope and was successful at moving our communities towards greater compassion and support.
Campaign Content Highlights
Built on extensive community research, listening sessions, and discussion groups, the campaign featured short-form videos and social media posts rooted in real stories from local residents. Every quote, video, and caption was reviewed and approved by the storytellers themselves, ensuring each message reflected authenticity, dignity, and care.
Campaign Performance
Data below is from 4 weeks of ad promotion, the length of time this pilot was conducted
63%
of survey respondents reported seeing the #SeeMeWNC ads
79%
of survey respondents liked the ads
(how the stories were told)
53%
of survey respondents’ thoughts about substance use changed
Partner Toolkit
Following strong engagement and positive community feedback, the See Me WNC campaign was integrated into the larger View From Here umbrella for future campaign cycles. Its messaging continues to shape how we approach stigma reduction across the region.
The VFHWNC Partner Toolkit is your backstage pass to all things View From Here WNC. Use this document to access all the materials we’ve made for this campaign including the ad and copy catalogue, campaign timeline, Q&A, and more.
Pro Tip- Bookmark the link below in your internet browser for easy access the the View From Here Toolkit and all it has to offer.
View From Here WNC is pleased to share our all of our social media creative with the public. Feel free to customize, download, and post ads right to your social media account.
Pro Tips-
- Be sure to use the hashtag #ViewFromHereWNC and tag your community partners so they can share your posts.
- If your images have Canva watermarks on them, follow the link below to join the WNCHN Canva Team.
