Collaborative Regional COVID-19 Communications 


Local public health agency participants and their partners through-out western North Carolina collaborated on the My Reason WNC campaign, which featured community members sharing their motivations for why they received the COVID vaccine and/or practiced COVID prevention measures.

Through this work, we created infrastructure, relationships, process, funding streams, and capacity to do high quality health communications in a way that was measurable, effective, and sustainable in rural communities – for COVID-19, and eventually other key health issues.

All eighteen WNC counties and the Eastern Band of Cherokee Indians opted in to participate in My Reason WNC. Our My Reason WNC Partner Toolkit made resources we created available to all in the region.

Our campaign made a difference!

In a public evaluation survey conducted in May, 2022, of the survey participants (English & Spanish responses) who responded that they had seen the #MyReasonWNC campaign ads…

My Reason WNC Partner Toolkit

The My Reason WNC Partner Toolkit was available to hospitals, institutes of higher education, community organizations, and anyone who was interested in participating in the regional campaign.

It also included a spreadsheet of links to free templates to create social media graphics, flyers, and more – as well as videos and sample social media copy in English and Spanish.

Voices from our region…